top of page

Brand Strategy & Identity

Sales

branding. marketing. business development. 

Hakkında
Marketing
Strategy

Esra Demir Brand Strategy & Identity is a multidisciplinary branding agency working across London, Istanbul, and international markets.

We work with new and established businesses to define their brands, clarify their position, and develop strategies that connect brand, market, and business.

​

Our work connects brand strategy and identity with marketing and business development.

​

We work across strategy and identity, from purpose, positioning, and audience to naming, messaging, tone of voice, and visual identity.

​

Our approach is grounded in understanding the business, the market, and the people it seeks to reach, creating brands that are clear, distinctive, and built for the long term.

Portfolyo

Brands Built on Strategy

Brand Identity

Brand Strategy

We look at the business, the market, and its audience to establish a clear strategic foundation for the brand.

  • Purpose

  • Positioning

  • Audience

  • Proposition

  • Values

  • Messaging

We create distinctive and coherent identities that give brands a clear and recognisable way to express themselves.

  • Naming

  • Verbal Identity

  • Tone of Voice

  • Visual Identity

  • Creative Direction

Marketing

Marketing brings a brand to market.

  • Marketing Strategy

  • Content

  • Social Media

  • Digital Marketing

  • Copywriting

  • Photography

  • Videography

  • Creative Direction

  • Distribution

Business Development

Our business development work encompasses opportunities, markets, partnerships, and new areas for development.​

  • Market Opportunities

  • Partnerships

  • New Propositions

  • Commercial Development

Brand Strategy defines the brand → Brand Identity brings it to life → Marketing takes it to market.

Development

Business Development & Consultancy in Hospitality

Hospitality consultancy specialising in launching, restructuring, and growing hotels, restaurants, and cafés through commercial strategy, operations, branding, and marketing.

Development

Photography & Videography

Photography & Videography that strengthen brands and support commercial performance.

​

​From architectural and interior photography to social media and marketing content, and from promotional and architectural videos to social media videos.

Development

Creative Direction

Creative direction translates your brand strategy into visual identity, design, imagery, and creative expression. We develop and direct the visual language needed to bring your brand to life across identity, marketing, communications, and digital experiences.

Müşteriler
Social media

Our Journey Through the Years;

  • Adahan DeCamondo Pera, Autograph Collection & DeCamondo Galata, Tribute Portfolio Hotel

  • Address Istanbul Hotel

  • AJWA Cappadocia / AJWA Sultanahmet

  • Burdock Hotel Istanbul, Autograph Collection

  • Casbah Istanbul Restaurants, Algeria

  • Cavus & Coskunsu Law Firm

  • Crowne Plaza Istanbul - Ortakoy Bosphorus

  • Delta Hotels by Marriott Istanbul Levent

  • Doubletree by Hilton Istanbul Moda

  • Ecole St. Pierre Hotel

  • Four Points by Sheraton Istanbul Pendik

​​​​​​​

  • InterContinental Istanbul

  • Istanbul Marriott Hotel Pendik

  • JW Marriott Hotel Istanbul Marmara Sea

  • Kaya Palazzo Hotels & Resorts

  • Merit Starlit Hotels & Residences, Budva

  • Moxy Istanbul Taksim

  • Nicole Restaurant

  • Radisson Blu Hotel, Istanbul Pera

  • Sheraton Istanbul Levent

  • Wyndham Hotel Ankara

  • Zentra Hospitality, Algeria

İletişim

Let’s Keep In Touch

Reach out for a tailored consultation and discover how our approach can accelerate your goals.

​

E-mail: info@esrademir.co.uk

​

Esentepe Mah. Büyükdere Cad. Levent 199 N199 N6 Şişli / İSTANBUL 

3, Chiswick Business Park, 566 Chiswick High Rd., Chiswick / LONDON 

Brand Strategy is the process of defining a business's identity, positioning, and communication. It provides a consistent foundation for how a brand is presented across every touchpoint.

Esra Demir Brand Strategy and Identity develops commercially grounded strategies that align brand identity with business objectives, creating brands with clear direction, consistency, and long-term value.

​

​

​

Marketing

© 2026 

bottom of page